Founded by Jack Dorsey, Biz Stone and Evan Williams in 2006, Twitter is one of the most popular social media platforms with over 500 million registered users. Each day 135.000 new user sign up the web site and 58 million new tweets are posted.

Via Twitter it is possible to follow well-known people such as politicians, celebrities and journalists. Also companies’ corporate communication departments are actively using the platform in order to communicate with their customers. With this feature the platform is a significant marketing arena. Continue reading…